Tune in, turn on, pop-up

Glasseswebb have had a long association with Moscot, the iconic eyewear company from NYC. We have promoted the brand in selected locations, so it was only natural that we should open Moscot’s first pop-up shop in Leigh-on-Sea.

Leigh is a unique shopping area by the Thames Estuary, with more than a hundred independent retailers operating along its long, winding Broadway. People come from miles around, especially on Saturdays, to browse and buy everything from corsets to chorizo. It is often called trendy in a derisory way, but it’s not Leigh’s fault if it starts trends that others follow.

So Leigh-on-Sea and our Moscot shop were made for each other. Glasseswebb took over the White Wall Space gallery, just off Broadway West, in October and the shop was an immediate hit. Even though we say so ourselves. the shop does look brilliant. Moscot’s unique branding stops passers-by in their tracks – and so it should.

The company was founded in 1915 by Hyman Moscot, who arrived at New York’s Ellis Island, along with tens of thousands of other emigrés from Eastern Europe. Hyman began selling spectacles from a handcart around the streets of New York – truly the world’s first pop-up shop! He was joined by his son, Sol, when they opened the company’s first non-moving shop, and the family business has been trading in Manhattan ever since.

Moscot is all about style, not just in their range of classic and modern eyewear, but in the branding, continuing with the bold fonts and styling used in the original 1925 Moscot shop. Our pop-up shop is an absolute wonder of styling, eye-catching but understated at the same time. Moscot themselves were delighted with the opening – have a look here: http://www.moscot.com/whatsnew.asp

Their presence in Leigh follows from the success of Moscot’s shop-in-shop in another world centre of fashion excellence – Dover Street Market (DSM) New York. The pop-up popped up in December 2013 and DSM NYC was clearly a home-from-home for the iconic eyewear brand which, as they say, shares their sense of aesthetic, character and style. Moscot came in at the very beginning as this coincided with the opening of DSM’s store. To celebrate the launch of the store and their own involvement, Moscot launched the limited edition Lemtosh in Tobacco with Calibar Green tinted lenses. These were only made available to DSM department stores in New York, London and Tokyo, keeping the sense of exclusivity and desirability which makes the brand so exciting. As well, of course, as having a fantastic range of funky styles!

We’re loving the Leigh-on-Sea pop-up shop. The display looks so cool we really should charge people just to look, but we won’t, because we’re nice. For more about Dover Street Market London, click here: http://london.doverstreetmarket.com

We’ll have more news about our involvement with the coolest retailer on the planet coming up soon.