SHOOT ME – I'M WORTH IT
The shoot in progress
Under European law, only pop stars are allowed to wear sunglasses indoors, and at night. Of course, if you are lucky or cool enough to own Clayton Franklin shades, you wouldn’t want to ever take them off, even in bed. So who better to model our new range of Clayton Franklin eyewear than East London’s The Voyeurs (https://www.facebook.com/TheVoyeursOfficial). The guys took time out from preparing for their upcoming tour, promoting their latest album, Rhubarb, Rhubarb, out on Heavenly Records, and generally being one of the coolest bands around. Cool things attract each other and our pictures show this is a marriage made in Coolsville, on the planet Cool.
And we were delighted to employ once again the services of photographer Philip Gatward (www.philipgatward.com/). Philip is the ideal choice to capture these beautifully-crafted eyewear pieces – the quality of his work is always right up there. Take a look at his website for a selection of stunning shots, presented with charm and a brilliant, quirky sense of humour.
Having chosen our models and photographer, the only thing left to consider was the venue for the shoot (last time The Voyeurs posed for us, we got some great shots of them at The Social). This took us almost two seconds before we decided on the Shacklewell Arms in Dalston (http://www.shacklewellarms.com/). This groovy bar and music venue sees a constant stream of up and coming artists either on stage or in the audience. Anyone who’s going to be anyone is attracted to the venue and has graced its PA system.
With these ingredients, how fantastic was the shoot going to be? As fantastic as we had dared to hope, of course, that’s how much. In fact, even more fantastico than that. Everyone involved has done a fantastic job, not just coming together to create some stunning images, but also showing the precision engineering and innate style of Clayton Franklin eyewear, both shades and prescription lenses. Whatever Clayton Franklin produce next, you can be sure to be able to see it on this site or in our Dover Street Market outlet.